Stone Cold and three World War II vets walk into a bar… that was the plan, at least, until the pandemic struck.

A MIGHTY APPROACH

With Stone Cold quarantining in Nevada and our high-risk veterans scattered across America, WATM needed to be precise, creative, and extra cautious.


Interviews First

We dispatched a skeleton crew to meet our elderly veterans, now well into their nineties, in their homes. Ensuring the strictest of COVID protocols — multiple tests after arriving at each location, maintaining social distancing throughout the filming process, sanitization of rooms and equipment — we meticulously documented hours of conversations with each veteran.

Time for Questions

After documenting our veterans’ amazing stories, we packed up and headed to Nevada to meet with Stone Cold Steve Austin. Stone Cold watched our interviews and asked our team about their battles, he showed incredible difference and respect in the process as “asked” our veterans their questions. With clever shooting and meticulous editing, we were able to splice the footage together to creative interviews without having the participants ever meet.

DELIVERY AND PERFORMANCE METRICS

In accordance with an abbreviated go-live schedule, WATM's post team edited around the clock for 48 hours, incorporating rare WWII battle film while addressing realtime notes from WWE, Wargaming and Refuel Agency.

The production arrived in time for a livestream tie-in with the 2020 WWE Summerslam kickoff.

Additionally, Wargaming benefitted from WATM’s incredible reach into the military community delivering the following below.

2.5M+

REACH

4.3M+

IMPRESSIONS

448.8K+

VIEWS

192.6K+

MINUTES WATCHED

8.2K+

COMMENTS, LIKES AND SHARES

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