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OPPORTUNITY

We Are The Mighty was commissioned by Amazon Studios to develop a bespoke campaign in support of their theatrical release, The Wall, driving awareness and brand affinity within the military community.

AMAZON STUDIOS
THE WALL

The Wall, (Amazon Studios 2017) a film about two American soldiers trapped by a lethal sniper with only an unsteady wall between them. We Are The Mighty tapped its network to create the series Man In The Shadows, in which we interviewed two former Special Forces Snipers — Terry Schappert and Tim Kennedy — about the psychology of being a sniper. The series provided context for the film by highlighting the mission and training requirements of snipers in the military. WATM also produced a microcontent piece starring John Cena and coverage of the press junket wrapped with native articles and high-impact video display.

SERVICES USED

CHANNELS USED

Performance

AMAZON STUDIOS THE WALL

11MM

People Reached

17MM (539% over delivered)

Impressions Delivered

5MM

Views Delivered

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