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We Are The Mighty was commissioned by Team Red, White & Blue to, develop and activate a campaign to drive awareness and donations to the Old Glory Relay.
The Old Glory Relay is an event ‘ran’ by Team Red, White & Blue which brings veterans together in a relay race across the country while carrying the American Flag. In order to bring awareness to the campaign, We Are The Mighty executed a strategic initiative to activate the military community though a marketing mix that included display advertising, articles, social media, and branded content videos summarizing the beginning and end of the relay.
Team RWB Old Glory Relay
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