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OPPORTUNITY

We Are The Mighty was commissioned by Team Red, White & Blue to, develop and activate a campaign to drive awareness and donations to the Old Glory Relay.

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TEAM RWB
Old Glory Relay

The Old Glory Relay is an event ‘ran’ by Team Red, White & Blue which brings veterans together in a relay race across the country while carrying the American Flag. In order to bring awareness to the campaign, We Are The Mighty executed a strategic initiative to activate the military community though a marketing mix that included display advertising, articles, social media, and branded content videos summarizing the beginning and end of the relay.

SERVICES USED

CHANNELS USED

Performance

Team RWB Old Glory Relay

3.09M

People Reached

1.75M

Impressions

128K

Combined Views

7.2K

Reactions (Comments, Likes, and Shares)

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