OPPORTUNITY
We Are The Mighty was commissioned by Team Red, White & Blue to, develop and activate a campaign to drive awareness and donations to the Old Glory Relay.
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TEAM RWB
TEAM RWB
Old Glory Relay
The Old Glory Relay is an event ‘ran’ by Team Red, White & Blue which brings veterans together in a relay race across the country while carrying the American Flag. In order to bring awareness to the campaign, We Are The Mighty executed a strategic initiative to activate the military community though a marketing mix that included display advertising, articles, social media, and branded content videos summarizing the beginning and end of the relay.
SERVICES USED
CHANNELS USED
Performance
Team RWB Old Glory Relay
3.09M
People Reached
1.75M
Impressions
128K
Combined Views
7.2K
Reactions (Comments, Likes, and Shares)
Old Glory Relay Here's what it took for this group of vets to carry the American flag across the US!
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