We Are The Mighty partnered with Pentagon Federal to develop a program highlighting and driving activation of their fall motorcycle offer.
We Are The Mighty developed the short-form docu-series, Paving The Way, which follows Marine veteran Weston Scott as he rides with some of the more influential veterans in the US. Each episode highlights stories of service, love of country and why riding is so important. In addition, PenFed, created a landing page on their site highlighting the partnership and developed custom display ads with imagery from the show.
PENFED Paving The Way