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OPPORTUNITY

We Are The Mighty partnered with Pentagon Federal to develop a program highlighting and driving activation of their fall motorcycle offer.

PENFED
Paving The Way

We Are The Mighty developed the short-form docu-series, Paving The Way, which follows Marine veteran Weston Scott as he rides with some of the more influential veterans in the US. Each episode highlights stories of service, love of country and why riding is so important. In addition, PenFed, created a landing page on their site highlighting the partnership and developed custom display ads with imagery from the show.

SERVICES

CHANNEL

Campaign Results

PENFED Paving The Way

5.5M

People Reached

10M

Impressions

3.4M

Combined Views

54K

Reactions (Comments, Likes, and Shares)

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