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OPPORTUNITY

We Are The Mighty partnered with Pentagon Federal to develop a program highlighting and driving activation of their fall motorcycle offer.

PENFED
Paving The Way

For Pentagon Federal (PenFed) Credit Union’s motorcycle insurance campaign, We Are The Mighty developed a short-form docu-series entitled Paving The Way. The series follows Marine veteran Weston Scott as he rides with and interviews influential veteran riders. Each episode highlights stories of service, love of country, and why riding is so important. In addition, PenFed created a landing page on their site highlighting our partnership including custom display ads and imagery from the shows.

SERVICES USED

CHANNEL USED

Performance

PENFED Paving The Way

6MM

People Reached

10.9MM (727% over delivered)

Impressions Delivered

3.8MM

Views Delivered

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