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OPPORTUNITY

We Are The Mighty was hired by Gravitas to help draw attention to and drive purchase of their documentary, Legion of Brothers, in theaters and on Amazon Prime. The film tells the story of the Green Berets who were activated immediately following 9/11, their journey and successes in Afghanistan.

GRAVITAS
Legion of Brothers

Gravitas brought on We Are The Mighty as creative director to help raise attention for and drive purchase of Gravitas’ documentary film Legion of Brothers (Amazon Prime), the gritty story of the secret mission to overthrow the Taliban after 9/11. We created a series of videos generating over 1MM views each within the first two days of posting. The results prompted Amazon to release the documentary on a pre-order to meet the high demand for the film. WATM’s continued efforts landed Legion of Brothers on the top 10 documentaries list for over a month following its release.

SERVICES USED

CHANNELS USED

Performance

GRAVITAS Legion of Brothers

6.88 MM

People Reached

11MM (370% over delivered)

Impressions

3.7 MM

Views Delivered

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