We Are The Mighty was commissioned by Lionsgate to create a campaign that would trigger awareness and excitement around the theatrical release of, Hacksaw Ridge.
Lionsgate hired We Are The Mighty to help promote the historical film Hacksaw Ridge, the story of the first man in American history to receive the Medal of Honor without firing a shot. To promote dialogue within the community, We Are The Mighty activated a special screening at the Association of the United States Army (AUSA) Annual Meeting & Exposition in Washington, DC. The screening was promoted in front of 30K event participants, including distribution via newsletters and expo updates. The intro of the movie included a custom call-out from director Mel Gibson thanking AUSA and We Are The Mighty and was attended by soldiers from the most junior ranks to General Officers with a guest appearance from Ms. America through the USO!
LIONSGATE Hacksaw Ridge