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OPPORTUNITY

We Are The Mighty was commissioned by Lionsgate to create a campaign that would trigger awareness and excitement around the theatrical release of, Hacksaw Ridge.

LIONSGATE
HACKSAW RIDGE

To promote a dialogue within the community, We Are The Mighty delivered a unique mix of educational pieces - highlighting the main character Desmond Dos’s life and why his story was so incredible - with high impact visuals promoting scenes from the film with an activation at the Army’s Annual Exposition Event in DC, AUSA. This screening included a custom call-out from director Mel Gibson and was filled through WATM’s connections, including Senior Officials from the Army.

SERVICES

CHANNEL

Campaign Results

LIONSGATE Hacksaw Ridge

841K

People Reached

922K

Impressions

148K

Combined Views

8K

Reactions (Comments, Likes, and Shares)

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