We Are The Mighty was approached by Craftsman to help them devise a campaign highlighting their commitment to the veteran community around Father’s Day.
Craftsman Tools was looking for a unique way to show appreciation for the military on Fathers Day. We Are The Mighty designed a content series entitled “Tools of Transition” whereby we highlighted four members of the nonprofit Iraq Afghanistan Veterans of America (IAVA). We told their incredible transition stories spotlighting the impact these individuals are making in their communities. WATM drove awareness of Craftsman’s initiative to raise money for IAVA, donating a portion of Craftsman’s tool sales during the campaign. The initiative raised over $250K.
CRAFTSMAN Veteran Spotlight