USAA and We Are The Mighty teamed together to launch and drive awareness to USAA's Base*FEST – A multi-base music event that promotes and gives thanks to the US Armed Forces.
USAA selected We Are The Mighty as the launch partner for their multi-base music event — Base*FEST. To help promote and drive awareness, we created a custom music vertical filled with branded editorial, customized music playlists (Spotify Battle Mixes), and music-themed, socially-optimized videos. These all supported USAA’s mission to thanks to the US Armed Forces by providing a free concert. Additionally, by using We Are The Mighty’s network and resources, our joint operation helped discover and highlight veteran music artists. As part of this initiative to seek out more veteran musicians, we raised over $10K for the nonprofit Guitar For Vets.
BASE*FEST Mission Music