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OPPORTUNITY

USAA and We Are The Mighty teamed together to launch and drive awareness to USAA's Base*FEST – A multi-base music event that promotes and gives thanks to the US Armed Forces.

USAA
BASEFEST

Team Mighty leveraged our intrinsic knowledge of the military community to build a campaign around their love of music. Through the use of We Are The Mighty’s music vertical, Spotify Battle Mixes, and themed social videos, this joint operation delivered an experience unlike any other to our audience.

SERVICES

CHANNEL

Campaign Results

BASE*FEST Mission Music

28.6 M+

People Reached

40.6 M+

Impressions to Base*FEST Content

13.1 M+

Combined Views

486 K+

Reactions (Comments, Likes, and Shares)

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