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OPPORTUNITY

We Are The Mighty teamed up with Paramount Pictures to drive awareness amongst the military community for their film: 13 Hours: The Secret Soldiers of Banghazi through a private premiere screening event at AT&T Stadium in Dallas, TX.

PARAMOUNT
13 HOURS

For the launch of the movie 13 Hours: The Secret Soldiers of Benghazi, Paramount Pictures decided to honor and highlight the sacrifices of our servicemembers with a premiere of the movie at the AT&T Stadium in Dallas, Texas. Paramount’s marketing and PR team came to We Are The Mighty to help invite 15K members of the military community to the event. With only one week to spare before the premiere, we recruited over 32K people by engaging local (Dallas) veteran and military-related organizations, activating military influencers, and engaging the community through geo-targeted social media posts and high-impact display ads through our site.

SERVICES

CHANNEL

Performance

PARAMOUNT 13 HOURS

32K (113% increase)

People Attended Premiere Out of 15K

6MM

Localized Ads Served

13

Local Nonprofit And Veteran Service Organizations (VSOs) Activated

7MM

People Reached With 2.3M Views On Content

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